My career spans luxury design, hospitality, architecture, interiors and fashion, working with founders, creative professionals and leadership teams. I've led international brand and marketing strategies, managed teams and budgets, developed partnerships and advised entrepreneurs on business and commercial decisions.

Building my own brand meant being involved in everything from design and manufacturing to distribution and sales. It gave me a firsthand understanding of how business decisions are connected, and why marketing needs to reflect the business behind it.

I'm curious about the people behind businesses, what drives their decisions and how ideas take shape. That curiosity has led me to collaborate with internationally recognised designers, bring different disciplines together and recognise opportunities that might otherwise be overlooked.

Good ideas require both creative thinking and commercial understanding. Knowing how to bring the right people together, ask the right questions and make considered decisions is what turns them into something worthwhile.